Back to agenda Restaurant brands and their strategic plan for the next three years Mon 16 Sep | 10:45 - 11:15 Premium VIP Pass Marcas de Restauración represents over 70% of branded restaurants, with a turnover exceeding €8.1 billion and nearly 8,000 establishments throughout Spain. The new Strategic Plan 2024-2026 aims to enhance the reputation of branded restaurants, represent and defend its interests before institutions, and gain recognition from various stakeholders, positioning branded restaurants as a strategic sector for the Spanish economy. Speakers Paloma Cabral Corporate Impact Director McDonald's Marcas de Restauración Mª del Carmen Jáñez Global HRD La Tagliatella & Iberia Organizational Efficiency Director Marcas de Restauración Moderators Fernando Martínez General Director Revista Alimentaria - Eypasa