César Valencoso

César was born in Barcelona in 1970. He holds a degree in Marketing Techniques and Research and a Diploma in Business Administration from the University of Barcelona.

César is currently Director of Consumer Insights Consulting at Kantar Worldpanel.

In addition to his career at Kantar, has published three books: “Boost your brand, increase sales”, “The neurobuyer” and “Decalogue of successful innovation”.